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Frequently Asked Questions
We're often confused for both, so it's a fair question. Consulting firms are usually hired to develop a strategy. Agencies are usually hired to bring a message to life once it's defined. Both do valuable work, and we partner with agencies regularly, whether that's yours or specialists we bring in. Our role is different: we get involved earlier, helping define the positioning and commercialization plan, and we stay longer, working as an extension of your team until the product is actually being adopted. If you already have an agency you love, we make their work easier, not redundant.
Either. Some clients hand us the whole engine. Others drop us into a team that already has one, for science translation, sales enablement, a launch, or fractional commercial leadership. Most start with one piece and expand.
Yes. Big commercial teams bring us in for the gap they can't staff: a launch, a repositioning, a conference push, or senior commercial leadership on loan. We plug into your process instead of replacing it.
Yes, and just as important, we understand how the science will be received. Dr. Lindsey Kock, DVM, has worked across clinical practice, product development, education, and commercialization, so evidence gets translated into messaging that stays accurate, credible, and clinically meaningful to the people evaluating it. Animal health is our current focus for exactly this reason.
Often, yes. Some of our most valuable work has nothing to do with developing new strategy. Marketing, Sales, R&D, Regulatory, and Clinical teams have different priorities, timelines, and ways of communicating, and important initiatives can stall in the space between them. We act as the bridge: owning cross-functional coordination, translating between teams, and making sure decisions don't get lost. Think of it less as project management and more as an extension of your team with commercial judgment.
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